Catalogue

Description

This course will be an overview of:

• Social media basics.
• Social media platforms.
• Building a social media strategy.
• Best practices for social media for small firms.

After completing this course, the learner should be able to:

• Understand the marketing opportunities available through the use of social media.
• Identify steps needed before launching a social media strategy.
• Avoid common mistakes when using each of the five top social media platforms.