This course will be an overview of:
- Social media basics.
- Social media platforms.
- Building a social media strategy.
- Best practices for social media for small firms.
After completing this course, the learner should be able to:
- Understand the marketing opportunities available through the use of social media.
- Identify steps needed before launching a social media strategy.
- Avoid common mistakes when using each of the five top social media platforms.
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