Additional information
Mode | Online learning |
---|---|
Online learning | On-Demand |
Professional body | Becker |
Skills | Communications & Marketing |
Profile | Sales & Marketing |
€ 29,00
This course will be an overview of: (1) The differences between marketing, advertising and public relations. (2) What brand management is and does. (3) Various online options for brand management and the dynamics of each. (4) A basic framework for creating a brand management strategy for your firm. (5) Metrics to measure both impact and performance.
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